Launch · Trade show and launch pack
Trade show booth design for small business
You booked the booth. Now it needs a backdrop, a table, something to hand buyers and product shots that hold up next to the big brands. $950 for the whole pack, print-ready, from the team that produced a Toy Fair 2026 booth.
$950
flat · 3-day turnaround available
Sound familiar?
- "We're at Toy Fair for the first time and the backdrop deadline is next week."
- "Booth companies keep pitching custom builds. We have a 10x10 and a table."
- "I don't know what size the banner file should be or who should print it."
- "We need something to hand buyers so they remember us after the show."
The problem
First-time exhibitors at shows like Toy Fair stand next to brands with full custom builds. You don't need one. In a 10x10, a sharp backdrop, a fitted table cover, a short catalog and a clear one-pager do most of the work.
What usually goes wrong is time and specs: files at the wrong size for the display hardware, a printer found too late, and handouts designed the night before. We take all of that on, and we start with the pieces that take longest to print.
What's included
Booth backdrop
Designed to the exact size of your display hardware, with the brand and the product readable from the aisle.
Table cover
A fitted or throw-style table cover that matches the backdrop.
Catalog or line sheet
Products, prices or ordering details, and contact info for buyers to take home.
Flyers and one-pagers
Handouts for the booth and for follow-up emails after the show.
Product shots
Product images for the catalog, the booth and your launch, so everything matches.
Print files and vendors
Print-ready files and vendor sourcing for banners, display hardware and printing. You pay vendors directly.
How it runs
3-day turnaround available
Step 1
Show specs
15-minute call: booth size, hardware, the show's deadlines and what you're launching.
Step 2
Backdrop and table first
The large-format pieces are designed first because they take longest to print and ship.
Step 3
Catalog, flyers, product shots
The take-home pieces, built from the same design so the booth reads as one brand.
Step 4
Files to printers
Print-ready files sent to the vendors we sourced, with proofs checked before they print.
Price
$950
flat · 3-day turnaround available
- Covers design and print-ready files for the full pack.
- Printing, display hardware and shipping are paid by you, directly to the vendors.
- 50% to kick off, 50% on delivery.
Proof
Toy Fair 2026 and Frog Street Splash
For Yogapalooza's Toy Fair 2026 booth in New York, we produced the backdrop, table cover and rack, and sourced the vendors to make them.
For the Frog Street Splash education conference, we produced a 10x10 booth and a new banner.
Questions
- How much does trade show booth design cost for a small business?
- Our pack is $950 flat for the design and print-ready files: backdrop, table cover, catalog, flyers and product shots. Printing and display hardware are separate and depend on size and material. We get vendor quotes before you commit.
- What does a first-time exhibitor at Toy Fair need?
- For a standard booth: a backdrop sized to your display, a table cover, a catalog or line sheet with ordering details, a one-pager to hand out, and product samples on the table. Check the show's deadlines for graphics and shipping early, because they come sooner than you expect.
- Do you print and ship the booth?
- We design it, prepare the files, source the printers and display vendors, and check proofs. You pay the vendors directly, so you see the real cost and own the hardware.
- How fast can you turn it around?
- A 3-day turnaround is available for the design. Large-format printing and shipping add their own days, so tell us your show date on the call and we'll work back from it.
- Can you design for booth hardware I already own?
- Yes. Send us the model or the printer's template and we design to its exact size, so the new graphics fit the stand you have.
Talk it through in 15 minutes
Tell us what you need and when. You get a one-page scope with a fixed price. Or start with the free ops audit.