Yogapalooza ยท Kids wellness brand
Kids wellness brand case study: 7+ products, Shopify ops and a Toy Fair booth
Yogapalooza had more product ideas than people to finish them. We took seven-plus physical products from idea to printed and sold, took over the Shopify store day to day, and built the booths for Toy Fair 2026 and Frog Street Splash.
The client
Yogapalooza is a kids wellness brand founded by Bari Koral. It brings music, yoga and mindfulness to two audiences: early-childhood classrooms and the families at home. The catalog runs from card decks and classroom kits to a picture book, a plush toy, printables, a teacher guide and a train-the-trainer program.
The team is small: a founder, a designer and a few team members. The same handful of people had to design new products, answer customers, prepare numbers for the accountants and get ready for trade shows, often in the same week.
The problem, in the founder's terms
There were more products to make than hands to make them. Every new product was a chain of small jobs that nobody owned from start to finish: copy, illustration, print specs, printer quotes, proofs, bleed fixes, packaging and finally a listing in the store. Each step waited on the founder to chase the next one.
The Shopify store needed someone every day. Orders and refunds, customer messages, new and coming-soon listings, a childcare chain ordering a classroom kit for its locations, and the sales numbers the accountants needed every quarter for the sales-tax filing.
And the trade-show calendar does not move. Toy Fair 2026 was in February. Frog Street Splash, an education conference, followed in March. Both needed a booth that looked like one brand and arrived on time.
What Bari needed was one partner who would carry a product all the way to the printer, keep the store running and turn up to the shows ready, without her chasing each step.
What we did
We work as the brand's product and operations team. There is a weekly meeting with the founder, a monthly team meeting and a quarterly review of direction. Between those, work moves by email and shared files. The scope covered four areas.
Physical product development, idea to printer
We took seven-plus products from idea to printed and sold. The Serene Sprouts Kit, a classroom kit sold to a childcare chain's locations. A 10-card Mindfulness deck, where we confirmed the final print file, fixed the bleed and signed off mass production with the printer. The Peaceful Parents deck, written with a children's therapist as co-author and taken through several versions before print. The Puppy Palooza picture book, where we ran layout, cover and backgrounds with the illustrator. The Puppypalooza plush, sourced and sample-tested with plush suppliers. A Yoto card for the Yoto audio player, with the card design and description copy. Around those sit Calm Anywhere stickers, a product-kit box, a revised Puppy teacher guide and a set of transition cards. We handle the printer side: sourcing, specs, proofs and quality checks.
Shopify store operations
We run the Shopify store day to day: order confirmations, shipments, refunds and customer messages; new listings, coming-soon pages and starter-kit edits on request; B2B fulfillment and order reports for a childcare chain that buys a $94 to $99 kit for its locations. We own the sales-tax setup in the store and pull the year-to-date sales reports the accountants file from each quarter. We also automated the weekly report a partner receives every Monday, so nobody builds it by hand.
Trade show booths
For Toy Fair 2026 we produced the booth backdrop, table cover and rack, sourced the vendors to print and build them, and worked with the brand's licensing agent on the booth layout. For Frog Street Splash we handled exhibitor registration and produced a 10x10 booth with a new banner. Across both shows we sourced the display hardware, banners and stickers.
Website and teacher training
When the website redesign changed hands, we took the lead and rebuilt yogapalooza.com with a blog the team now posts to on their own. We also put a 13-module teacher training online.
Timeline
- Oct 2025Took on store operations and the sales-tax setup in Shopify.
- Nov 2025Peaceful Parents deck to print. Yoto card design. Toy Fair vendors sourced.
- Dec 2025Toy Fair backdrop and table cover final, two months before the show. First quarterly sales report for the accountants.
- Feb 2026Toy Fair 2026.
- Mar 2026Frog Street Splash booth. Puppy teacher guide revised. Product-kit box designed.
- Apr 2026Mindfulness deck signed off for mass production. Website rebuild led by us.
What changed
- products taken from idea to shelf
- 7
- products taken from idea to shelf
- trade-show booths designed and delivered
- 2
- trade-show booths designed and delivered
- training modules online for teachers
- 13
- training modules online for teachers
- hours a week on the partner report, now automated
- 0
- hours a week on the partner report, now automated
Seven-plus products moved from idea to printed and sold, each one with a single owner from first draft to the printer's sign-off. The booth files for Toy Fair were final in mid-December, two months ahead of the show, and the Splash booth followed a month after Toy Fair.
Orders, refunds and customer messages are handled day to day by our team. The quarterly sales numbers reach the accountants from us, on the same setup every time. The Monday partner report goes out on its own, and the team publishes to the blog without asking a developer.
"The On It Studio is SO amazing to work with. I cannot say enough great things about them. They have enabled me to be incredibly productive. They are truly 'on it' and a dream to work with!"
What this means for a brand like yours
If you sell physical products to schools, families or retailers, the slow part is rarely the idea. It is the many small handoffs between an idea and a box on a shelf: print specs, proofs, supplier samples, packaging, listings. Give those handoffs one owner and products stop stalling halfway.
The same goes for the store. Order questions, refunds, B2B orders and tax reports are steady work that eats a founder's week. They are also the easiest jobs to hand to a team that already knows your products, because that team made the products.
And if trade shows are part of your year, start the large-format pieces first. Backdrops and table covers take the longest to print and ship, so they set the real deadline.
Want the same for your business?
Start with a free ops audit: three jobs we would take off your plate, with hours saved. Or book a 15-minute call.
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