It really depends on what you offer.

Landing page

A landing page is a single web page designed for one purpose: to get visitors to take a specific action.

That action could be things like: Signing up for something; Buying a product; Downloading a file; Booking a service.

People usually get to a landing page by clicking a link in an ad, email, or social media post. The page focuses only on the offer, with no menu or extra links, so the visitor is less distracted and more likely to do what the page asks.

Website

A website is a collection of web pages connected under one address.

It usually includes different pages such as: A homepage (the main starting page); About page; Services or Products page; Contact page; And sometimes a blog, portfolio, or FAQs.

Websites are built to give visitors more information, more options, and a way to explore the brand, business, or person behind it.

People can reach a website from search engines, links, or by typing the address directly. It’s useful when you want to build credibility, explain your business clearly, or offer multiple services and resources.

Nowadays

Today, many websites – especially their homepages – are designed to guide visitors to take an action, like signing up or buying something. This is the same goal that landing pages usually have.

Because of this, homepages and landing pages often look similar. They both use short headlines, clear buttons, and simple sections that lead the visitor step by step.

If you remove all the other pages of a website and only keep the homepage, that homepage can feel like a landing page – especially if it focuses on just one goal.

Which one do you actually need?

Landing Page

A landing page is most useful when a business has one clear offer and wants visitors to take one specific action – like signing up, booking a call, downloading something, or buying one product.

This works best for:

• Service-based businesses with one clear service or package
  (example: A yoga teacher can use a landing page to introduce their service, show testimonials, and include a booking button.)
• Businesses selling one digital product
  (example: Someone selling a productivity course can use a landing page to explain what’s inside, share key benefits, and drive sign-ups.)
• Ad campaigns
  (example: A dental clinic running a special event can use a landing page to show the poster, highlight the offer, and let visitors book an appointment fast.)

Website

A full website is better when a business has multiple services, products, or types of content to show. It’s also useful when people need to learn more about the business before taking action.

This works best for:

• Companies with many products or services
  (example: A design studio can use a website to list services, show past work, and let visitors get in touch.)
• Shops or e-commerce brands
  (example: A clothing brand can use a website to organize products, show photos, and sell directly.)
• Businesses building long-term trust
  (example: A law firm can use a website to share services, team info, reviews, and helpful articles.)
• Organizations with different types of users or goals
  (example: A nonprofit can use a website to guide donors, volunteers, and partners to what they need.)

If you’re just starting out and only have one product or service, a landing page is the best place to begin. But if you want to grow your brand, offer more things, or build trust over time, then a full website becomes necessary.